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Moto Guzzi
Moto Guzzi
Italy
Moto Guzzi
TypeWholly owned Subsidiary
IndustryMotorcycle
Founded1921
FoundersCarlo Guzzi (1889–1964)
Giovanni Ravelli ( -1918)
Giorgio Parodi (1897-1955)
HeadquartersMandello del Lario, Lombardy, Italy
Key peopleItaly
ParentPiaggio
Websitewww.motoguzzi.com

Moto Guzzi, is an Italian motorcycle manufacturer that has endured from the industry's infancy to its place today as the oldest European manufacturer in continuous motorcycle production. Moto Guzzi is now one of seven brands owned by Piaggio & Co. SpA, Europe's largest motorcycle manufacturer and the world's fourth largest motorcycle manufacturer by unit sales.

Established in 1921 in Mandello del Lario, Italy, the company is noted for its central historic role in Italy's motorcycling manufacture, its prominence worldwide motorcycle racing, and a series of industry innovations — including the first motorcycle wind tunnel and the first motorcycle eight-cylinder engine.

History

Similar to other storied motorcycle manufacturers that have survived for decades, Moto Guzzi has experienced a series of business cycles and a series of ownership arrangements—some complex, some brief, some that have endured.

1921–1966 - Origins

Moto Guzzi was conceived by two aircraft pilots and their mechanic serving in the Corpo Aeronautico Militare (the Italian Air Corp, CAM) during World War I: Carlo Guzzi, Giovanni Ravelli and Giorgi Parodi. Assigned to the same Miraglia Squadron based outside Venice, the three became close, despite coming from different socio-economic backgrounds. The trio envisioned creating a motorcycle company after the war. Guzzi would engineer the motor bikes, Parodi (the son of wealthy Genovese ship-owners) would finance the venture, and Ravelli (already a famous pilot and motorcycle racer) would promote the bikes with his racing prowess. Guzzi and Parodi (along with Parodi's brother) formed Moto Guzzi in 1921. Ravelli, ironically, had died just days after the war's end in an aircraft crash and is commemorated by the eagle's wings that form the Moto Guzzi logo.

Moto Guzzi, Museum of Brescello.
Moto Guzzi, Museum of Brescello.

Carlo Guzzi and Giorgio Parodi,along with Giorgio's brother Angelo, created a privately held silent partnership "Società Anonima Moto Guzzi" on 15 March 1921, for the purpose of (according to the original articles of incorporation) "the manufacture and the sale of motor cycles and any other activity in relation to or connected to metallurgical and mechanical industry".

The formation of the company hinged on an initial loan of two thousand Lira from the Parodis' father, Emanuele Vittorio, which he gave on 3 January 1919, offering the balance of the loan upon his review of the project's progress:

Dear Giorgio, you can let both your partners know that I will offer you for your first 1,500 or 2,000 Lire. Although with the condition that the sum, under no circumstances, shall be increased. Likewise, I reserve the right to supervise your progress before giving my agreement to this project.

The company was legally based in Genoa, Italy, with its headquarters in Mandello. The very earliest motorcycles bore the name G.P. (Guzzi-Parodi), though the marque quickly changed to Moto Guzzi. As the only actual shareholders, the Parodi's wanted to shield their shipping fortunes by avoiding confusion of name G.P. with Giorgio Parodi's initials. Carlo Guzzi initially received royalties for each motorcycle produced, holding no ownership in the company that bore his name. In 1946 Moto Guzzi formally incorporated as Moto Guzzi S.p.A. with Giorgio Parodi as chairman.

The GT Norge, Moto Guzzi Museum, Mandello del Lario, driven 4,000 miles (6,400 km) to the Arctic Circle in 1928.
The GT Norge, Moto Guzzi Museum, Mandello del Lario, driven 4,000 miles (6,400 km) to the Arctic Circle in 1928.

Carlo Guzzi's first engine design was a horizontal single that dominated the first 45 years of the company's history in various configurations. Through 1934, each engine bore the signature of the mechanic who built it. As originally envisioned, the company used racing to promote the brand. In the 1935 Isle of Man TT, Moto Guzzi factory rider Stanley Woods performed an impressive double victory with wins in the Lightweight TT as well as the Senior TT.

Until the mid 1940s, the traditional horizontal four-stroke single cylinder 500 cc engines outfitted with one overhead and one side valve (also known as: IOE, inlet over exhaust or F-head) were the highest performance engines Moto Guzzi sold to the general public. By contrast, the company supplied the official racing team and private racers with higher performance racing machines with varying overhead cam, multi-valve configurations and cylinder designs.

Moto Guzzi Airone Sport 1949.
Moto Guzzi Airone Sport 1949.

In the 1950s, Moto Guzzi, along with the Italian factories of Gilera and Mondial, led the world of Grand Prix motorcycle racing. With durable and lightweight 250 cc and 350 cc bikes designed by Giulio Carcano, the firm dominated the middleweight classes. The factory won five consecutive 350 cc world championships between 1953 and 1957. In realizing that low weight alone might not continue to win races for the company, Carcano designed the V8 500 cc GP race bike—whose engine was to become one of the most complex engines of its time. Despite the bike's having led many races and frequently posted the fastest lap time, it often failed to complete races because of mechanical problems. Ultimately, the V8 was not developed further as Moto Guzzi withdrew (together with the main competitors Gilera and Mondial) from racing after the 1957 season citing escalating costs and diminishing motorcycle sales. By the time of its pull out from Grand Prix racing, Moto Guzzi had won 3,329 official races, 8 World Championships, 6 Constructor's Championships and 11 Isle of Man TT victories.

The period after World War II was as difficult in Mandello del Lario as it was elsewhere in post-war Europe. The solution was production of inexpensive, lighter cycles. The 1946 "Motoleggera", a 65 cc lightweight motorcycle became very popular in post-war Italy. A four-stroke 175 cc scooter known as the "Galletto" also sold well. Though modest cycles for the company, the lighter cycles continue to feature Guzzi's innovation and commitment to quality. The step-through Galletto initially featured a manual, foot-shifted three-speed (160 cc) configuration then later a four-speed (175 cc) set-up by the end of 1952. The displacement was increased to 192 cc in 1954 and electric start was added in 1961.

Moto Guzzi was limited in its endeavors to penetrate the important scooter market as motorcycle popularity waned after WWII. Italian scooter competitors would not tolerate an incursion from Moto Guzzi. By innovating the first large-wheeled scooter, Guzzi competed less directly with manufacturers of small-wheeled scooters such as Piaggio (Vespa) and Lambretta. To illustrate the delicate balance within the Italian post-war motorcycle and scooter markets, when Guzzi developed their own prototype for a small-wheeled scooter, Lambretta retaliated with a prototype for a small V-twin motorcycle threatening to directly compete on Moto Guzzi's turf. The two companies compromised: Guzzi never produced their small-wheeled scooter and Lambretta never manufactured the motorcycle. Notably, the drive train that Lambretta made in their 1953 motorcycle prototype remarkably resembles the V-twin + drive shaft arrangement that Guzzi developed more than ten years later, ultimately to become iconic of the company.

By 1964, the company was in full financial crisis. Emanuele Parodi and his son Giorgio had died, Carlo Guzzi had retired to private life, and direction passed to Enrico Parodi, Giorgio's brother. Carlo Guzzi died on 3 November 1964, in Mandello, after a brief hospital stay in Davos.

1967–1973 - SEIMM years

In February 1967, SEIMM (Società Esercizio Industrie Moto Meccaniche), a state controlled receiver, took ownership of Moto Guzzi. The SEIMM oversight saw Moto Guzzi adapting to a cultural shift away from motorcycles to automobiles. The company focused on popular lightweight mopeds including the Dingo and Trotter — and the 125 cc Stornello motorcycle. Also during the SEIMM years Guzzi developed the 90° V twin engine, designed by Giulio Cesare Carcano, which would become iconic of Moto Guzzi.

Moto Guzzi, V7 750 Speciale from 1969
Moto Guzzi, V7 750 Speciale from 1969

Though Moto Guzzi has employed engines of myriad configurations, none has come to symbolize the company more than the air-cooled 90° V-twin with a longitudinal crankshaft orientation and the engine's transverse cylinder heads projecting prominently on either side of the bike. The original V-twin was designed in the early 1960s by engineer Giulio Cesare Carcano, designer of the DOHC V8 Grand Prix racer. The air-cooled, longitudinal crankshaft, transverse cylinder, pushrod V-twin began life with 700 cc displacement and 45 hp (34 kW) – designed to win a competition sponsored by the Italian government for a new police bike. The sturdy shaft-drive, air-cooled V-twin won, giving Moto Guzzi renewed competitiveness. This 1967 Moto Guzzi V7 with the original Carcano engine has been continuously developed into the 1,200 cc, 80 hp (60 kW) versions offered today (2006). Lino Tonti redesigned the motor for the 1971 Moto Guzzi V7 Sport. This engine is the basis of the currently used 750 cc, 1,100 cc and 1,200 cc Guzzi engines. Notably, the longitudinal crankshaft and orientation of the engine creates a slight gyroscope effect, with a slightly asymmetrical behavior in turns.

1973–2000 - De Tomaso years

After experiencing financial difficulties in the late 1960s, De Tomaso Industries Inc. (D.T.I. Group or DTI), manufacturer of the De Tomaso sports and luxury cars, owned by Argentinian industrialist Alejandro de Tomaso, purchased SEIMM (and thereby Moto Guzzi) along with Benelli and Maserati in 1973. Under Tomaso's stewardship, Moto Guzzi returned to profitability, though other reports suggest a period of limited investment in Moto Guzzi followed attributed to DTI using Moto Guzzi financially prioritizing their automotive ventures.

In 1976 Guzzi released the 850 Le Mans, a cafe racer that was a stylistic masterpiece and still today considered one of the most iconic and sought after of all Guzzis. A marketing success that would compete with other Italian superbikes, it spawned four later models from Mark II to its culmination in the 1990s, the Mark V. The initial model is known widely but incorrectly as the Mark I. Technically, it is simply the 850 Le Mans. It was named in homage to the 24-Hour endurance race and circuit in France. The Mark I had two production runs with slight modifications. The first run, known as Series 1, used the roundish CEV stop/taillight used on many Italian bikes of the decade. Less than 2,000 of the round taillight bikes were made and they are the most desirable Guzzi of the era. The second production run, known as the Series 2 and totaling around 4,000 bikes, used a De Tomaso-designed rectangular taillight/reflector and modified rear guard. This was also used on the Mark II and SP models. The taillight and guard was the biggest change between Series 1 and 2 but other modifications included later inclusion of a tripmeter, black fork lowers, a more generous dual seat that replaced the split-proned original seat, exhaust pipe heel guards and inferior fuel taps. The extra cost compared to the "cooking" T3 model paid for performance items such as high compression domed pistons, larger inlet and exhaust valves and Dell'Orto 36 mm pumper carbs with filterless grey plastic velocity stacks. Most Mk I bikes were brilliant red although a very small number were painted in metallic ice blue. An exceedingly small number of Series 2 bikes were white.

In 1979 a small block version of the air-cooled V-twin designed by engineer Lino Tonti was introduced as the V35. Radical when introduced, the design featured horizontally split crankcases and heron heads. The former was a common feature of contemporary Japanese motorcycle design, whilst the latter was widely used in car engines. Both features allow more efficient mass production and also the design of the engine and associated components cut the weight from 548 lb (249 kg) of the contemporary 850 T3 to the 385 lb (175 kg) of the V35. The power of the original V35 at 35 bhp (26 kW) was competitive with engines of comparable displacement of the period — later larger versions (V50, V65, V75) were rapidly outclassed by competing water cooled engines. Notably, the Breva and Nevada today feature a descendent of Tonti's V35 engine: the 750 cc V-twin, rated at 48 bhp (36 kW). With its ease of maintenance, durability and even, flat torque curve, the engine design remains suitable to everyday, real-world situations.

As Guzzi continued to develop the V-twin, power was increased in the mid 1980s when Guzzi created 4 valve versions of the "small block" series. Of these, the 650 and the 750 were rated at 60 bhp (45 kW) and 65 bhp (48 kW) respectively. The production of the 4-valve "small block" engines ended in the later 1980s.

Moto Guzzis have used an hydraulic integrated brake system, where the right front disc works off the handlebar lever, while the left front and the rear disc work off the foot brake.

The cartridge front fork used in Guzzi's motorcycles of the later 1970s and 1980s is a Guzzi invention. Instead of containing the damping oil in the fork it is in a cartridge. Oil in the fork is purely for lubrication.

Still under the De Tomaso umbrella, in 1988, Benelli and SEIMM merged to create Guzzi Benelli Moto (G.B.M. S.p.A. ). During this period, Moto Guzzi existed as an entity within the De Tomaso owned G.B.M., but in 1996 celebrated its 75th birthday and the return of its name to Moto Guzzi S.p.A. In 1996, De Tomaso became Trident Rowan Group , also known as TRG.

2000–2004 - Aprilia years

Under the helm of Ivano Beggio, Aprilia S.p.A acquired Moto Guzzi S.p. A on 14 April 2000 for $65 million. According to the original press release, the intention had been that Moto Guzzi would remain headquartered in Mandello del Lario and would share Aprilia's technological, R&D capabilities and financial resources as well. The arrangement would remain short-lived, as Aprilia itself stumbled financially. At the same time Aprilia attempted to diversify in other areas of manufacturing, new Italian laws required helmets for motorcyclists and raising insurance rates for teenage motorcyclists, severely affected the company's profitability. Nonetheless, Aprilia had committed large sums to renovating the Mandello Moto Guzzi factory – renovations that were ultimately completed. Notably, Ducati Motor Holding again made an offer for Moto Guzzi during Aprilia's financial difficulties, as it had before, when Aprilia had purchased Moto Guzzi in 2000. Other potential buyers included Kymco and the BRP subsidiary Rotax, Kymco reportedly making the highest offer. The Moto Guzzi assembly line closed for a short period in March 2004, due to the financial difficulties.

2004 onwards - Piaggio years

On 30 December 2004, Piaggio & Co. S.p.A acquired Aprilia and thereby Moto Guzzi, forming Europe's largest motorycle manufacturer. Moto Guzzi S.p. A officially becomes a Unico Azionista of Piaggio, part of Immsi S.p.A. Investments have allowed introduction of a series of competitive new models in rapid succession.

In November 2007, Moto Guzzi unveiled the retro-themed 2008 V7 Classic at the Motorcycle and Bicycle Manufacturers show in Milan, Italy. It was available in Europe in mid-2008, and Moto Guzzi announced plans in late-2008 to make it available to U.S. buyers.

Key Moto Guzzi people

The following is a list of key people associated with Moto Guzzi since its launch.

Founders:

Engineers:

Racers:

Production figures

Technical innovations

The DOHC V8 Grand Prix Motorcycle: 170 mph (270 km/h) in 1957
The DOHC V8 Grand Prix Motorcycle: 170 mph (270 km/h) in 1957

CARC

Griso 1100 CARC: Compact Reactive Drive Shaft.
Griso 1100 CARC: Compact Reactive Drive Shaft.

(Cardano Reattivo Compatto): Above a certain power level the competing forces of drive-shaft arrangements can severely disrupt the suspension of a motorcycle (especially at application of throttle), a phenomenon called "shaft jacking". Moto Guzzi introduced its first anti-jacking system with the Daytona in 1993 and evolved that design though the 2005 V11 Sport. Guzzi later introduced their CARC system, emulating the BMW Paralever design and serving the same function. Kawasaki introduced its Tetra-lever system for similar reasons on the Kawasaki Concours 14 (also known as the 1400 GTR). Notably, Arturo Magni (1925–2005) had sold "parallelogrammo" rear suspension kit in the early 1980s to resolve similar anti-torque issues.

Moto Guzzi's current Breva 750, Nevada 750, and California Vintage fall below the threshold that requires an anti-jacking drive-shaft system.

The Breva 1100, Norge, Bellagio, Stelvio and 1200 Sport feature Guzzi's recently patented swingarm system, marketed as Compact Reactive Shaft Drive – also known as Ca. R.C. or CARC – introduced with the Breva 1100 in 2005. The system separates the shaft final drive’s torque reaction from the suspension via floating torque arms and thereby eliminates the abruptness typical of shaft drive systems on acceleration or throttle-release – still providing a quiet, reliable and low maintenance drive system. Reviewers have observed excellent braking performance and drive train smoothness attributable to the CARC system.

First rear swingarm suspension

Moto Guzzi created the first single-sided swingarm rear suspension: By 1928, long-distance motorcycle travel was limited by the lack of an effective rear suspension design. Until then, alternative designs sacrificed torsional rigidity – gaining comfort but severely compromising handling. Carlo Guzzi and his brother Giuseppe designed an elastic frame using a sheet-steel box enclosing four springs, together with a swingarm in tubes and sheet metal. The first bike to employ the suspension was named the G.T. (for Gran Turismo, Grand Touring), and to prove the suspension – and gain publicity for Moto Guzzi – the brothers conceived a challenging 4,000-mile (6,400 km) journey from Mandello del Lario to Capo Nord in northern Norway. Despite the very poor condition of European roads at that time, Giuseppe Guzzi reached the Arctic Circle in four weeks. The elastic frame rear suspension was immediately introduced to production machines, transforming the usability of the motorcycle as an everyday form of transportation. Moto Guzzi could rightly claim inventing the first modern rear suspension – a breakthrough leading to the first genuine touring motorcycles. In 2006, Moto Guzzi retraced the 'raid' of 1928 to introduce the Norge 1200.

First DOHC V8 motorcycle engine

The DOHC V8 at the Moto Guzzi Museum, Mandello del Lario
The DOHC V8 at the Moto Guzzi Museum, Mandello del Lario

Main article: Moto Guzzi Grand Prix 500 cc V8

The Moto Guzzi Grand Prix V8, introduced in 1955, was a 500 cc racing motorcycle fitted with a V8 engine utilizing dual overhead camshafts (DOHC). The engine was conceived by Giulio Carcano, Enrico Cantoni, Umberto Todero, Ken Kavanagh and Fergus Anderson just after the 1954 Monza Grand Prix and designed by Dr. Carcano. The 500 cc V8 had 2 valves per cylinder. Bore and stroke were 44.0 × 40.5 mm (1.73 × 1.59 in). Power was in the region of 80 bhp (60 kW) at 12,000 rpm. Approximately 10–15 bhp (7.5–11 kW) more than the rival 4-cylinder MV Agustas and Gileras.

The engine and the bike were without precedent. The motorcycle proved capable of achieving 172 mph (280 km/h)—thirty years before the speed was reached again in Grand Prix motorcycle racing. However, the Otto Cilindri proved difficult to ride, as well as complex and expensive to build and maintain—bikes suffered broken crankshafts, overheating, seizing—all in addition to the danger the bike posed to the racers themselves. By 1957 there were two bikes available and no one willing to race the bike without further development and the bike was withdrawn.

First motorcycle wind tunnel

Exterior View, The Moto Guzzi Wind Tunnel, Moto Guzzi Headquarters, Mandello del Lario, Italy
Exterior View, The Moto Guzzi Wind Tunnel, Moto Guzzi Headquarters, Mandello del Lario, Italy

In 1950 Moto Guzzi created the first motorcycle wind tunnel, La Galleria del Vento, capable of testing 1:1 prototypes at the Mandello del Lario works, thereby allowing the company to market the world's first motorcycle integral fairing. The wind tunnel enabled racers to mimic real-life riding conditions and optimize their seating and body position at varying racing speeds – an unprecedented advantage for racing and production motorcycles. In motorcycle prototyping, Moto Guzzi could refine the air stream around the motorcycle itself, develop an envelope of still air around the rider, reduce frontal area, optimize air penetration, and maximize fuel economy.

The wind tunnel design is a modification of the open-circuit Eiffel type (after Gustave Eiffel, designer of the Eiffel tower in Paris), consisting of three sections. Air is drawn into the "Air Duct" with an aperture of 8.2 m (26.9 ft), air speed increases as it is passed through smaller and smaller diameters reaching max wind speed in the "Test Chamber" with a diameter of 2.6 m (8.5 ft), and finally is exhausted through the "Outlet/Discharge" duct containing the fan mechanism – a 3-bladed variable speed propeller driven by a 310 hp (231 kW) electric motor.

Located outside of the testing chamber adjacent to the central section, a control room houses fan mechanism controls and the measuring instruments. Outside of the chamber is a large dial "Scala Convenzionale" or "Conventional Scale" to indicate the varying degree of resistance offered by the motorcycle (and rider) to the passing air. Around the circumference of the dial, red lights at each degree provide a visual indicator to the rider and test personnel. This large scale remains visible to the rider in the tunnel during testing and by repositioning himself on the bike he can determine the changing and optimal resistance. A second measurement tool was an alcohol-filled micro-manometer connected to a Pitot tube placed at a 90–degree angle to the airflow in the tunnel.

It is unknown to what extent the wind tunnel is used currently. The December 2005 press release for the Norge 1200 states that the bike was "thoroughly tested" in the Mandello wind tunnel. Aprilia, a company in the same group as Moto Guzzi, maintains a relationship with the aerodynamics program at the University of Perugia, where computer simulations combined with practical tests (done in smaller tunnels using scale models) can more effectively and economically provide accurate testing and feedback.

First production automatic motorcycle

The Moto Guzzi Convert, 1975–1982, 71 hp (53 kW) @ 6,500 rpm, top speed: 110 mph (180 km/h), 949 cc overhead valve, air-cooled transverse-cylinder 90-degree V-twin, 255 kg (560 lb) dry, price 1976 US$3,495, Sachs torque converter, two-speed, arrived on the market before the Honda 750 or 400 automatics and the Suzuki 450 automatic.

First truck-motorcycle hybrid

The Ercole (Hercules), produced in 1928, capable of carrying an 800 lb (363 kg) load. Guzzi built a range of "goods vehicles", from 50 cc to 500 cc, between 1928 and 1980.

First large wheel scooter

Though the design criteria of a scooter have grown increasingly fluid, historically a scooter featured small wheels – especially in post-war Italy. The configuration, along with a compact engine, allowed the scooter its trademark step-through design. With the 1950 introduction of the Galletto 160, Moto Guzzi pioneered the world's first large-wheel scooter, forerunner of a design formula that has grown steadily in popularity and today enjoys tremendous success. Current examples include the Piaggio BV 500 and the hugely popular Aprilia Scarabeo line of scooters. While giving up some nimbleness and (depending on the design) under-seat storage space, the larger wheels afford greater gyroscopic force and thereby greater balance. Large-wheeled scooters also reduce vulnerability to pot-holes. The Galletto not only offered larger wheels, it carried its own spare.

Motorcycle models

Moto Guzzi Stelvio
Moto Guzzi Stelvio

Main article: List of Moto Guzzi motorcycles

Moto Guzzi models currently in production include the Breva, Nevada Classic and Bellagio standards; California cruiser; Griso sport/standard hybrid; Norge 1200 sport tourer/GT; 1200 Sport and MGS-01 Corsa sportbikes; Stelvio dualsport.

Guzzi has made a number of historic racing and military motorcycles. The historic racing heritage is best epitomized in the Le Mans model range, still held today to be a styling masterpiece and motorcycle design as an art form.

Through various periods of its history, Moto Guzzi has produced models specifically for military and police forces. Notably, the Italian police and military and various US police departments (e.g. LAPD) have used Moto Guzzi bikes in their fleets. Guzzi currently markets police versions of model range – the Breva (all three models) most commonly, as well as the Norge, adopted by Berlin police.

Factory, company headquarters and museum

Since 1921, Moto Guzzi headquarters have been located in Mandello del Lario on the Lecco branch of Lake Como. The facility began at a size of 300 m2 (3,200 sq ft), and by the early 1950s Moto Guzzi covered 24,000 m2 (260,000 sq ft) with a workforce of over 1,500. As of 1999, the complex included one, two and three story buildings of over 54,000 m2 (580,000 sq ft), operating at approximately 50% of production capacity.

During its ownership tenure, Aprilia considered moving the entire operation to Monza, under protest from the Guzzisti and Mandello factory workers. Instead, Aprilia renovated the factory in 2004 at a cost of $45 million.

The original Mandello site remains home to the company's headquarters, the production facility, the historic wind tunnel, the company library, and the Museum. The Moto Guzzi Museum displays models from the company's history, engines that retrace Guzzi's engineering history, and a series of important prototypes. The museum is open to the public, and includes a gift shop featuring books, clothing and accessories. Moto Guzzi currently employs roughly 250 to 300 employees, making over 10,000 bikes per year.

For decades, the Moto Guzzi factory carried a set of internally lit block letters along the rooftop (and also over the entry gate) spelling "Moto Guzzi". In May 2007, the original roof sign, old and worn, was replaced with a new brighter sign carrying the current official logo and script. At the same time, the factory entrance gate received a new rectangular version of the sign.

Engineering, design and styling

Frame design

Before the Tonti Frame, several Guzzis used a frame known as the Loop Frame. It was at the time, considered sufficient.

Engineered by Lino Tonti, the Tonti Frame represented a significant breakthrough for Moto Guzzi, giving the company a new and up-to-date structural backbone for its cycles beginning with the famed V7 Sport of 1971. Tonti designed the frame with racing in mind, with the goals of mass centralization, lighter weight and compactness. The frame is especially light and strong, and remains in use to this day in modified form in the small block Breva 750 and Nevada Classic and in the big block California. The design contrasted sharply with competitors' frame designs at the time of its introduction; many motorcycles were noted for their "hinge in the middle" feel. Notably, the frame tilts the engine slightly rearward.

The Tonti frame was engineered for stiffness using short, straight tubes working well with the engine design and allowing the main backbone to pass through the cylinder splay and connect the steering head to the swingarm in the shortest possible distance.

The frame hugs the engine tightly, giving 'Tonti' big-blocks a low center of gravity and compact overall dimensions. Unladen, 'Tonti' Guzzis are very small, low and easy to handle. Detachable lower-frame tubes accommodate engine access and can be modified for specific applications such as floorboards and pegs.

Dr. John Whittner later adapted a frame design known as the spine frame, a version of which would be incorporated into the early Daytona, Centauro, and 1100 Sports models.

Styling

Moto Guzzi also has its own Design and Styling studio at the Mandello del Lario works, and in recent years (beginning during the Aprilia tenureship), Moto Guzzi has used independent Italian agency Marabese Design for the V11, V10 Centauro, Breva 750 850 and 1100, Griso and Norge. Marabese Design was founded in 1997 and is led by Luciano Marabese along with Rodolfo Frascoli and Riccardo Marabese. Moto Guzzi worked with Ghezzi & Brian on the MGS-01 Corsa.

It remains unclear what role Piaggio's Pontedera headquarters plays with the ongoing design of Moto Guzzi models.

Logo and brand loyalty

Current three-dimensional logo
Current logo
Logo from the 1990s
Logo from the 1990s
Logo from the SEIMM years
Logo from the SEIMM years
Original logo
Original logo

Giovanni Ravelli, Giorgio Parodi and Carlo Guzzi had envisioned the creation of a motorcycle company after World War I. When Ravelli was killed in a plane crash just days after the end of the war, Parodi and Guzzi chose to commemorate Ravelli by choosing as the emblem of their company, the symbol that represented their camaraderie and their common passion for flight: the insignia of the Italian Air Corp, l’aquila ad ali spiegate, the winged eagle. Originally, the emblem consisted solely of the gold eagle (with wings spread) over the Moto Guzzi lettering, usually in a sans serif typeface. From the late seventies to the early eighties, the eagle was heavily stylized, with the upper edge of the outspread wings forming a smooth, horizontal line. The late eighties saw a return to the less stylized gold eagle. The nineties saw the eagle and Moto Guzzi script on a flat red oval with a gold band along its perimeter. Circa 2004, the emblem reached its current, three-dimensional form.

Since 2001, Moto Guzzi has annually hosted Giornate Mondiali Guzzi, also known as GMG or World Guzzi Days, inviting fans to Mandello. In 2006 over 15,000 Guzzi fans from over 20 countries traveled to Mandello for the event. GMG 2007 took place on 14–16 September 2007, with 17,000 Guzzisti attending, the introduction of the Griso 8V, a Museum exhibit “Moto Guzzi e i Motori” (Moto Guzzi's Engines), display of the first Griso 8V off the assembly line (awarded by raffle), and 500 gift sets of commemorative 'intake valves.' Another exhibit, “Guzzi Art”, featured the work of students at the European Design Institute.

Moto Guzzi of North America, Inc. has a program called Demo Days, whereby an eighteen wheeler travels the country with sixteen demo bikes for dealer and club events – to provide no-cost test rides of the company's range of bikes. The operation is subcontracted to Barrett Moving, is partially underwritten by dealers, and requires participating dealers to enlist volunteers and organize a demo course for forty-minute rides. Riders must first provide proof of a motorcycle license and insurance, and sign a legal release.

Moto Guzzi clubs include Moto Guzzi World Club, the official worldwide club of Moto Guzzi, formed 2002 at GMG, which publishes the quarterly Aquile; and Moto Guzzi National Owners Club.